Discover the skin-transforming powers of our Retinol Serum, your new must-have skincare essential. Perfect for both first-time Retinol users and seasoned skincare enthusiasts, this serum is designed to deliver a wide range of benefits for your skin, all while being gentle enough for daily use. With a balanced concentration of 0.3% retinol, this product allows you to gradually introduce this ingredient into your routine, making it suitable for more sensitive skin types or those new to using retinol. Whether you're looking to combat signs of ageing, clear up acne, or even out your complexion, our retinol serum is your new go-to for achieving your skincare goals. As a derivative of Vitamin A, Retinol is one of the most well-researched and effective ingredients in the skincare game. Its ability to promote cell turnover makes it a powerhouse ingredient in combatting signs of ageing and skin imperfections. As we get older, our skin's natural cell turnover slows down which can lead to a build-up of dead skin cells. This build-up leads to a dull, uneven complexion, fine lines, wrinkles, and clogged pores which no one wants - and this is where retinol comes in. Retinol works by speeding up this process, encouraging new, healthy skin cells to emerge more quickly. With continued use, this leads to smoother, firmer, and more radiant skin. One of the standout benefits of using retinol is its ability to boost collagen and elastin production. Both collagen and elastin are proteins which maintain your skin's firmness and elasticity, and as we age the natural production of them also declines, leading to wrinkles and sagging skin. Retinol works to counteract this by stimulating the production of new collagen, resulting in a more youthful, plump complexion.

Apply a small amount to clean, dry skin in the evening. Gently smooth the serum over your face, avoiding the eye area. Follow with your regular moisturiser. Start by using the serum 2-3 times a week to build tolerance, gradually increasing frequency as your skin adjusts. Always use sunscreen during the day, as retinol can increase sun sensitivity. If irritation occurs, reduce usage.