Forget drying, sticky glosses! Inspired by our dermatologists' lip treatments for lip lines and dry lips, Confidence in a Serum Lip Gloss is your hydrating lip gloss & lip serum in one. Your new favourite gloss delivers beautifully sheer colour and up to 8HR hydration* for targeted lip care that lasts. Plus, it's clinically proven** to make your lips look smoother, softer and plumper while improving skin's barrier function.

Key claims:

• 90% hydration base formulated with hyaluronic acid, tri-peptide, vitamin E & ceramide
• Lips are 40% more hydrated after 8 hours*
• 100% agreed it glides on smoothly**
• 95% agreed lips instantly feel conditioned**
• 91% agreed it applies in one swipe**
• 87% agreed lips feel smoother all day and softer after it wears off**

Suitable for dry lips, feels comfortable to wear and doesn't feel sticky or tacky.

Lip smoothing formula, it won't settle into lip lines.

Swipe it on in 3 sheer shades for your daily dose of hydration and confidence.

*Instrumental test, 25 women. **Consumer study, 106 women.

Developed with plastic surgeons' insights and dermatologists' ingredient and skincare expertise, iT Cosmetics creates problem-solving, skin-loving formulas that give you visible results.