Coloured or highlighted hair? Use L'Oreal Elvive Colour Protect, Britain's No.1 brand for coloured hair* The Elvive Colour Protect shampoo is enriched with red peony and UV filters, It works in affinity with the hair fibre from root to tip to nourish, revive and protect coloured hair Protects hair against external aggressions & helps protect your colour for up to 10 weeks*** Apply Elvive Colour Protect Shampoo on wet hair, massage your scalp and rinse