Maximizer Strand Plumping Cream infuses body and bounce throughout your hair's mid-lengths and ends. This volumising, residue-free formula plumps the appearance of each strand while smoothing frizz, so your hair looks and feels naturally fuller and thicker. Apply evenly through mid-lengths and ends of towel dried hair, following use of the appropriate Philip Kingsley Shampoo and Conditioner. Blow-dry and style as required.