This charming Principles sundress captures the essence of effortless summer style. The vertical stripe pattern creates a lengthening effect while the shirred bodice adds texture and interest to the design. Perfect for daytime outings, style with flat leather sandals as shown for a casual brunch with friends or a leisurely coastal walk. For cooler evenings, layer with a lightweight denim jacket and accessorise with gold hoop earrings to complement the dress's relaxed aesthetic. The versatile cotton fabric ensures all-day comfort whilst maintaining a crisp appearance. This sundress transitions seamlessly from garden parties to family gatherings - simply customise your look with a woven straw bag and delicate jewellery for a polished yet understated ensemble that radiates timeless British summer style.