Introducing Rimmel London Kind and Free Mascara. Our first clean mascara that delivers conditioning volume and length for up to 36 hours. The formula is infused with organic certified shea butter and biotin. It is free from mineral oil, animal derived ingredients and perfume. The packaging is also made with recycled materials which is kinder to the environment. All Rimmel London products are leaping bunny approved. Live the London look! PCR total pack 74%. Delivers conditioning volume and length up to 36 hours Infused with organic certified shea butter and biotin. Vegan and clean: Made with 99% ingredients of natural origin. Packaging is made of recycled materials - PCR total pack 74%. Free from mineral oil and perfumes. Cruelty free - no compromise. Now leaping bunny approved. Step 1. Wiggle the mascara wand through your lashes from base to tip, lifting lashes as you go. Step 2. Apply however many coats you like to achieve the desired volume and length. Step 3. Now go flash those lashes.