Want the London look? Rimmel London's Scandal'Eyes Reloaded Mascara is everything you need for unstoppable volume! Now with a new formula and max density brush to give your lashes extreme volume and wear for up to 24 hours. Scandal'Eyes Reloaded keeps your lashes intact all day whether you're out and about or getting ready for a night out. Its easy-to-remove formula is smudge and sweat-proof for a high-impact look that is chic and modern. Apply using the max density brush to capture and coat lashes from root to tip. The iconic Scandal'Eyes mascara re-launched with a new formula and brush that together deliver extreme volume and wear to your lashes. The perfect gift for women everywhere! Rimmel London is an inner confidence for a look that is always cool and irreverent. It is constantly evolving and never predictable. It is young and urban. Eclectic and edgy. Rimmel is expression with no rules. It is real. It is accessible. It is today. Live the London look!