This pH-balanced shampoo neutralizes warm tones in grey and lightened hair, preserves color pigments, and adds ashy shimmer while improving hair structure and preventing fading.

General label: Use once or twice a week in place of your regular shampoo to neutralise unwanted yellow or brassy tones without over-toning. Apply to wet hair and massage evenly through the scalp and lengths, leaving on for 1-5 minutes depending on the level of toning required. For a softer, cooler finish, reduce the processing time or alternate with your usual colour-protect shampoo. Always follow with a nourishing conditioner or mask to keep hair feeling soft and hydrated, as toning shampoos can be slightly more drying. To avoid staining, rinse thoroughly and wash hands immediately after use How to apply: Apply The Violet Shampoo To Wet Hair. Work In And Leave For 2-5 Minutes As A Toning Shampoo. Rinse Thoroughly. To Avoid Potential Staining, It May Be Best To Apply Shampoo With Protective Gloves. Ingredients: Aqua (water, Eau) Cocamidopropyl Betaine Sodium Methyl Cocoyl Taurate Coco-glucoside Sodium Chloride Sodium Methyl 2-sulfolaurate Peg-120 Methyl Glucose Dioleate Magnesium Citrate Citric Acid Soy Amino Acids Wheat Amino Acids Serine Threonine Arginine Hcl Peg-7 Glyceryl Cocoate Caprylyl/capryl Glucoside Parfum (fragrance) Sodium Benzoate Peg-40 Hydrogenated Castor Oil Disodium 2-sulfolaurate Coconut Acid Guar Hydroxypropyltrimonium Chloride Hydrogenated Castor Oil Sodium Sulfate C12-18 Fatty Acids Methyl Esters Linalool Benzyl Salicylate Hexyl Cinnamal Limonene Citronellol Geraniol Propylene Glycol Sodium Hydroxide Benzyl Alcohol Methyl Benzoate Potassium Sorbate.Ideal For: Protecting The Hair From Unwanted Yellowing.