The original power pout! This creamy, full-coverage lip color provides intense hydration with bold, long-lasting pigment that stays put for up to 12 hours of continuous wear. The texture is weightless on lips and comfortable. The color-rich formula will not bleed or transfer. Enriched with Vitamin E and avocado oil, Stay All Day. Liquid Lipstick softens the lips so they look and feel beautiful. Available in an array of matte, sheer and shimmer shades.