What it is: Lydia is a fashion and beauty icon, living on the British countryside. She's the epitome of elegance and shares glimpses of her spectacular daily life with 1.4 million women worldwide through Instagram, TikTok and YouTube. The Eternal Bloom edit brings timeless beauty, inspired by nature's palette. Le Lipstick is an ultra soft lipstick with a buttery, balmy formula that gives your lips a beautiful shine and a plumped effect thanks to its nourishing and moisturizing formula. With buildable color it's easy to wear and gives the lips a heavenly smooth feeling. The formula is clean, natural and vegan.