3B Bio-Retinol Blue Elixir is a plant-based retinol alternative that defends against environmental stressors while promoting a youthful glow. Formulated with 1% Bakuchiol, soothing blue tansy, and upcycled blueberry seed oil rich in pro-retinol (Vitamin A), it helps reduce signs of aging, pigmentation, and blue light damage while boosting barrier function. This fast-absorbing, non-irritating serum is ideal for sensitive skin and pregnancy-safe, delivering all the benefits of retinol without harsh side effects. Infused with upcycled blueberries rescued from the juicing industry, it also provides superior antioxidant protection against digital and sun exposure. Use morning or night on cleansed skin, alone or over moisturiser, or mix with foundation for a flawless finish. 100% Natural, Vegan & Cruelty-Free. Price per 20ml: £24.99

Caprylic Capric Triglyceride (Fractionated Coconut Oil), Prunus Armeniaca Kernel Oil (Apricot Kernel Oil), Prunus Amygdalus Dulcis Oil ( Sweet Almond Oil), Vaccinium Myrtillus Seed Oil (Upcycled Blueberry Seed Oil), Bakuchiol, Tanacetum Annuum L (Blue Tansy Flower Oil), Tocopherol (Natural Vitamin E Anti-oxidant)