Flaky/Itchy Scalp Shampoo is armed with anti-microbial Piroctone Olamine, which works to relieve your scalp while clearing it of stubborn flakes and skin cell build-up. This gentle formula soothes irritation and restores the scalp's microflora balance without stripping or drying hair. Use daily until scalp is clear, and thereafter at regular intervals as required. Apply to wet hair and lather, gently kneading the scalp for 60 seconds. Rinse well and repeat if necessary.