The Icon Straightener has been re-engineered to deliver enhanced styling efficiency with an extended plate design that allows more hair to be styled in every pass, helping reduce overall styling time while improving control.

Featuring advanced ceramic and tourmaline-coated plates, the tool distributes heat evenly while releasing negative ions to help minimise frizz, boost shine and create a smoother, glossier finish across all hair types.? Designed with precision temperature control and intelligent heat technology, the upgraded Icon Straightener ensures consistent styling performance while protecting hair integrity, making it ideal for both natural hair and extensions.