A makeup primer that extends makeup wear and offers up to 24 hours of hydration.

Make the most of your look with the Maybelline New York Grippy Serum Makeup Primer. The primer extends the longevity of your makeup for a fresh-faced feel all day long.

Boasting a refreshing serum texture, the makeup primer utilises Serum-To-Grip technology to transform into a gripping formula, allowing your base products to stay put. Plus, the primer is enriched with niacinamide for added skincare benefits including brightening effects and up to 24 hours of hydration.