Oral-B is the #1 brand used and recommended by dentists worldwide*. Thanks to Oral-B, keeping your mouth healthy has never been easier. You'll feel the difference Oral-B has gone above & beyond to create a brushing experience that's in a class of its own. Beyond purely an advance in technology to incorporate world-class engineering - enabling the most thorough, gentle and quiet clean of your life. Beyond design to craft a genuine object of desire - creating a sleek look reserved for the most sought after technology. Sure, when you go from a manual brush to power - it upgrades your clean. But when you go from electric brushing to iO it goes beyond the ordinary to become a truly extraordinary experience that you will see, hear and feel differently. Oral-B's BEST EVER CLEAN with REVOLUTIONARY MAGNETIC iO TECHNOLOGY for a professional clean feeling & gentle brushing experience Combines the unique round brush head from Oral-B with gentle micro-vibrations for a fresh, clean mouthfeel and 100% healthier gums in one week Magnetic charger has lock-in-place stability and provides ~ a 3-HOUR QUICK CHARGE INTERACTIVE DISPLAY signals vital information: including brushing modes and head replacement reminder, greets you as you power up & gives you a smile for a job well done ARTIFICIAL INTELLIGENCE recognizes your brushing style and guides you to cover all your teeth, so you never miss a spot 5 SMART MODES to personalise your brushing: Daily Clean, Sensitive, Gum Care, Intense Clean, Whitening ENHANCED SMART PRESSURE SENSOR signals red, white or green to alert you whether you're brushing too hard, too softly or with just the right amount of pressure.