Strands feel like straw? Frizziness out of control? A weekly fix of Elasticizer is the answer your hair's been waiting for.

Elasticizer pre-shampoo treatment brings frizzy, tangled strands back to life INSTANTLY. Designed to put the elasticity back into dry, dehydrated strands, for a dramatic reduction in breakage.

Instantly adds shine Reduces breakage by 46%* after one use Intensely hydrate dry hair Banishes frizz and tangles

We've made the switch to refill pouches for our 1000ml Elasticizer! Why? Easy to pour and easy to store, they are 100% recyclable and reduce plastic waste by 87%. Replacing our airless pump bottles, they're a more sustainable solution with an equally easy-to-use design.

Our new pouches are ready to use as they come, or, simply unscrew the reclosable cap, squeeze the middle of the pouch and decant - either refill an old, clean 150ml Elasticizer pot, which can be refilled over 6 times, or any container of your choice. They're kinder to the planet and your wallet too!

*46% REDUCTION IN BREAKAGE AFTER ONE USE - INDEPENDENT INSTRUMENTAL TEST