Elasticizer Extreme Deep-Conditioning Treatment delivers a super-charged boost of elasticity, moisture and strength to natural coiled curls and porous hair. The award-winning, pre-shampoo, nutrient-rich formula helps to reduce the likelihood of breakage, leaving hair bouncy, silky, shiny and manageable without weighing hair down. Apply pre-shampoo and then wash out. Before shampooing, thoroughly wet hair and apply in sections. Work into hair with fingertips. Cover with a shower cap and leave for 10-20 minutes (the longer the better). Rinse well and follow with the appropriate Philip Kingsley shampoo, conditioner and scalp toner. Finer hair textures should double-shampoo to remove all product. For best results use at least once a week. Pro tips: Give your hair an enhanced Elasticizer Extreme treat by covering with a shower cap and leaving on overnight. Apply Elasticizer Extreme before working out, then shampoo out post-gym.