This shampoo gently cleanses coloured hair, balances scalp pH to 4.5, and locks in colour for up to 30 washes, promoting vibrant, long-lasting results.

General label: For best results, use lukewarm water when shampooing, as hot water can encourage colour fade and dullness. Massage the shampoo into the scalp first, allowing the lather to gently cleanse through the lengths as you rinse, rather than roughing up the ends. To keep colour looking vibrant for longer, try not to overwash and use a dry shampoo between washes if needed. Always follow with a colour-protecting conditioner or treatment to help seal the cuticle, boost shine and lock in pigment - and if you heat style, a heat protectant is a must to preserve both colour and condition How to apply: Apply Shampoo To Wet Hair And Work In. Rinse Thoroughly. Ingredients: Aqua (water, Eau) Cocamidopropyl Betaine Sodium Methyl Cocoyl Taurate Coco-glucoside Sodium Chloride Sodium Methyl 2-sulfolaurate Peg-120 Methyl Glucose Dioleate Magnesium Citrate Citric Acid Soy Amino Acids Wheat Amino Acids Serine Threonine Arginine Hcl Peg-7 Glyceryl Cocoate Caprylyl/capryl Glucoside Parfum (fragrance) Sodium Benzoate Peg-40 Hydrogenated Castor Oil Disodium 2-sulfolaurate Coconut Acid Guar Hydroxypropyltrimonium Chloride Hydrogenated Castor Oil Sodium Sulfate C12-18 Fatty Acids Methyl Esters Linalool Benzyl Salicylate Hexyl Cinnamal Limonene Citronellol Geraniol Propylene Glycol Sodium Hydroxide Benzyl Alcohol Methyl Benzoate Potassium Sorbate.Ideal For: Preventing Premature Hair Colour Fading And Providing Long-lasting, Vibrant Colour For Up To 30 Washes.