Discover Uplifting and Firming Advanced Cream; Shiseido's best-selling, age-defying cream, formulated to target signs of ageing for a visibly lifted, firmed and brightened look in just 1 week (1). 4 times more efficient than the original Vital Perfection Uplifting and Firming Cream(2), the Advanced Cream harnesses even more powerful and efficient ingredients for boosted results. This refillable face cream has a smooth, luxurious texture, giving you comforting hydration.

CLINICALLY PROVEN RAPID RESULTS THAT IMPROVE OVER TIME

• In only 4 hours: skin is +43% more hydrated(3).
• In just 1 week: skin is +35% more lifted with a firmer and brighter look(1).
• After 8 weeks: skin is +53% more lifted, firmer & brighter(1).

SHISEIDO EXPERTISE FROM JAPANESE TECHNOLOGIES

Contains Patented SafflowerRED™, exclusively grown in Japan, which helps to boost skin's nutrient network and self-regeneration*, fighting loss of firmness, deep wrinkles and dark spots.

• Powered by ReneuraRED Technology™ for fast and lasting efficacy. *in-vitro test.

Non-comedogenic. Dermatologist-tested.

CLINICALLY PROVEN RAPID RESULTS IMPROVING OVER TIME

• In only 4 hours: skin is +43% more hydrated(3).
• In just 1 week: skin is +35% more lifted with a firmer and brighter look(1).
• After 8 weeks: skin is +53% more lifted, firmer & brighter(1).

TRIED & TESTED BY WOMEN(3)

• 98% feel skin firmness is enhanced.
• 98% feel skin is fully moisturised.
• 97% feel skin looks lifted.
• 94% feel skin looks bright.

(1) Instrumental test on 27 women. (2) Self-scoring by 110 women. (3) Consumer test with 110 volunteers. % after 8 weeks.

HOW TO USE:

Apply each morning and evening after serum and before eye cream. Take two pearl-size amounts with the spatula. Dot evenly onto five areas (each cheek, forehead, nose and chin) and spread out smoothly.